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Should Frontline Employees Receive Sales Training?

Sales Training for Frontline EmployeesWhy cashiers, customer service reps, and guest services should know how to sell.

Frontline personnel in a store or restaurant – guest services, customer service and cashiers – are among the most important people in any business. They can mean the difference between a business succeeding or failing. Their level of service, professionalism, and efficiency are key factors of customers having a good experience or if they leave thinking, “I’ll never go back there again.”