How to Leverage Video to Elevate Your Employer Branding

While it is a truth universally acknowledged that the internet was created for videos of our pets doing cute things, video is increasingly becoming the content of choice for consumers and by extension job candidates. It can seem overwhelming to try to keep up with all of the trends in hiring and recruiting but video…

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Utilizing Employee Testimonials in the Hiring Process

You understand the role that customer reviews play in your brand but have you given much consideration to how to really utilize employee reviews? And no, we don’t mean performance reviews. We mean employee testimonials where employees pull the curtain back on what it’s really like to work for you.

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Courting Candidates: Best Practices for Recruiting with LinkedIn

As Jim Collins said in Good to Great, “If we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we’ll figure out how to take it someplace great.” Recruiting is all about getting the right people to join your organization. So how…

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Want to Hire right? Here’s why you need both Employer Branding and Recruitment Marketing

Buzzwords or must-have recruitment strategies? In today’s competitive hiring marketplace, it is certainly the latter. If you want to attract the best talent, your approach needs to include actively building your brand and marketing yourself to candidates. Let’s explore. What’s in a brand, really? A brand is the overall experience a customer has with your…

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Make Phone Interviews Work for You

For employers, often finding the right candidate to fill a vacant spot can seem like an arduous task. It requires research, planning, organizing, vetting, and of course the interview. Phone interviews can serve as a great way to streamline the process and weed out candidates who will not (for whatever reason) fit the position. Conducting…

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Save Money and Increase Growth

Save Money and Increase Growth     Reduce Employee Turnover As the new year begins, it brings endless opportunities for business owners to help grow their businesses. The 2019 goals we are hearing the most from business owners all revolve around people-specifically, reducing turnover.  These business owners know that the only way they are going to…

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