How to Creatively Cultivate a Company Culture
Establish Your Identity
A meaningful mission statement will go a long way in helping your employees and customers understand your business. You may have a statement that you developed at the inception of your business. However, many companies realize the need for a mission statement as they get beyond the initial bootstrapping phase. They need something that helps shape the company as it moves forward. If you have not developed a statement, work with your employees to craft one.