Want to Hire right? Here’s why you need both Employer Branding and Recruitment Marketing

Buzzwords or must-have recruitment strategies? In today’s competitive hiring marketplace, it is certainly the latter. If you want to attract the best talent, your approach needs to include actively building your brand and marketing yourself to candidates. Let’s explore.

What’s in a brand, really? A brand is the overall experience a customer has with your product, service and yes, your company.

Make Phone Interviews Work for You

For employers, often finding the right candidate to fill a vacant spot can seem like an arduous task. It requires research, planning, organizing, vetting, and of course the interview.

Phone interviews can serve as a great way to streamline the process and weed out candidates who will not (for whatever reason) fit the position. Conducting phone interviews is a valuable tool for employers because to put it simply, it requires less time from everyone involved. There is no commuting, there is no scrambling to find a good quiet space for the conversation, and often all pertinent information can be relayed within a much shorter amount of time, usually 15-45 minutes.

Streamline the process before the interview!

  1. Use a service, such as Calendly, so candidates can easily book a time that works around both of your schedules.
  2. Make sure that while the interview may only be scheduled for 15 minutes, you allow for longer in case you need to delve deeper or the candidate has a lot of questions.
  3. Avoid burnout! Do not schedule more than 4 hours a day for interviews. Otherwise, you will start to get interview fatigue and you will come across as disinterested to candidates.
  4. Offer interview times outside of normal office hours, as many candidates may have job obligations during normal business hours.
  5. Communicate your expectations to the candidate prior to the interview. Not all candidates have been taught the importance of setting aside time to be in a quiet place with good cell service for a phone interview. Make sure you relay the importance of this in your email confirmation.
  6. Determine the purpose of the position, the outcomes you are seeking, and the skills needed to be successful before you create your interview questions. This will ensure you obtain information from each candidate that helps you determine if you want to move further with the candidate.

During the interview:

  1. Create a friendly and relaxed atmosphere. The more comfortable you can make the candidate, the more likely they will be open with you.
  2. Fact check. If a candidate mentions a figure, write it down and be sure to ask about it again later. If they can recite the same figure again, it is unlikely to have been embellished.
  3. Listen. Takes notes and don’t make judgments during the interview. This seems obvious but is important enough to mention. If you have several candidates, you’ll want to keep things straight and to be able to reference details should the process continue with a candidate.
  4. Stay organized! Use a system that will help you take candidates from start to finish and ensure that none get lost in the shuffle.
  5. Speak less and listen more. Remember the interview is a chance for the candidate to showcase themselves. So, let them!

Following the interview:

  1. Follow-up in a timely manner. If you told the candidate you will let them know their candidate status within 2 days, then get back to them within 2 days.  Don’t leave them hanging.  You want to be fair to the candidate and keep a good reputation as an employer.
  2. Be clear about next steps with candidates you plan to pursue.

Not sure your interview questions are working for you?  We can help!

At AHA! We offer leadership and professional development programs, employee engagement solutions, and recruitment solutions alongside educational resources and other tools. To learn more about how we can help your team grow, drop by our contact page and get in touch.

Save Money and Increase Growth

Save Money and Increase Growth     Reduce Employee Turnover

As the new year begins, it brings endless opportunities for business owners to help grow their businesses. The 2019 goals we are hearing the most from business owners all revolve around people-specifically, reducing turnover.  These business owners know that the only way they are going to grow profitably is with a great team. employee turnover

Why are businesses focusing on reducing employee turnover?

  • Turnover is costly!  According to SHRM, the estimated cost to replace an entry-level employee is 50% of their annual pay and benefits.  The cost increases up to 250% when the position is a technical or manager level.  The cost to replace a part-time employee at $10 per hour can still be as much as $7500.
  • High turnover can result in lower profitability and less of a focus on customer service.  The constant need to search for new team members and bring them up to speed requires additional training hours and takes away from a focus on performance.  Customer service, productivity and sales may suffer due to this shift in focus.

Where should you start?
Hiring the right people
Filling open positions is part of being in business, and certainly, the goal is to find the best talent out there to fill them. The process, however, can prove to be long and tedious, especially if the position is highly specialized or conversely, not universally appealing. But there are many ways in which to reduce the stressors of finding new talent and get those positions filled.

The first step in hiring the right people is getting clear on your true needs for the position and business.  Additionally, you want to spend some time on what you have to offer a new team member.  What do your current employees say they like most about being a part of your organization.  Once you have developed your employer persona and know what is uniquely great about working at your company, it is time to fill your funnel.

Here are three simple steps to take now to start filling your funnel with qualified prospective candidates who fit your culture.

1. Social Media
Social Media is an often untapped resource that can yield giant results if used correctly. Start by creating an account for your business across the major social media, Facebook, Twitter, Instagram, Linkedin, and YouTube. Create videos and upload them to your YouTube account illustrating to prospective employees your workplace culture, mission, and benefits. Encourage employees and hiring managers to utilize the platforms to post and share jobs among their networks. Use the platforms’ services to track click rate and responses.

2. Employee referrals
Your current employees could be the largest resource for finding new and skilled employees to fill vacant positions. To tap this resource, offer a referral program to your employees to incentivize them when an opening appears. Current trends show that employee referrals help fill positions faster and attract candidates who will stay longer.

3. Job Postings
Revise job postings to make sure they include eye-catching and attractive language that highlights the best of your company and the job. Include any and all company and job perks; things like free lunches, paid vacation/sick leave, flexible hours, health benefits, etc. Make sure to identify what sets your company apart from similar companies. What makes you stand out, why should they choose you?

Lastly, and most importantly, make sure your job description is realistic. Try to avoid setting the bar too high. Ask yourself, do I know anyone who could do all this, is it possible?

Now that you have cultivated a candidate following, you need to make sure you ask interview questions that get you the results you need.  The way you word interview questions can make a big difference in the candidate responses you receive.  With the right questions, you will learn more about who the candidate is in the workplace and if they are the right fit for your position and culture.

Not sure your interview questions are working for you?

Conducting Effective Interviews with customized interview questions.

At AHA! We offer leadership and professional development programs, employee engagement solutions, and recruitment solutions alongside educational resources and other tools. To learn more about how we can help your team grow or to find out which AHA! Impressions programs will work best for your business’ needs drop by the contact page and get in touch.

Unique Ways for Employers to Show Appreciation this Holiday Season

As the fourth quarter ends, many managers are focusing on the end of year sale goals and numbers. It is also important to keep in mind the employees who help make those goals each quarter, especially during the holiday season. In truth, an employee who feels appreciated and valued is a manager’s most valuable asset, as the productivity and loyalty of that employee will increase exponentially with each “thank you.” As they say, actions speak louder than words.