Posts by Andrea Hoffer
How to Get Customer Feedback
Your customers want to give you feedback. You just have to know how to ask. Maybe you’ve heard of a test audience. This is the Hollywood studio practice of inviting people to screen a movie ahead of the release date in exchange for their feedback. It’s costly, but movies can be substantial investments, so it’s…
Read MoreThe Pros and Cons of Help Wanted Signs
What help wanted signs to say about the job and your company How does it make you feel about a business when you see a help wanted sign posted on their front window? If the sign is nice or customized with different wording – such as “seeking future teammates” or “now hiring” – it can…
Read MoreHow to Get the Most Out of Employee Reviews
6 tips for increasing the value of employee reviews Employee reviews can be stressful – on both sides of the desk. Walking the line between criticism and insult can feel like a high-wire circus act. Professionalism lays the foundation for just how effective a review will be.
Read MoreEffective Time Management Puts You Back on Track
Humans have a conflicting relationship with time. Sometimes we can’t get enough of it; at others, we seem to be suffocating in it. In a letter penned to his friend’s grieving wife, Albert Einstein suggested the distinction between the past, present, and future is “nothing more than a stubbornly persistent illusion.”
Read MoreHow Will Your Customer’s Personality Type Impact Your Sales Strategy?
The golden rule of business is to “build good relationships.” There’s no more important relationship than with your customer, so you must be sure you can relate to every possible person. There are millions of potential buyers out there, but only a handful of core personality types. The perfect sales pitch doesn’t really exist. People…
Read MoreHow Employers Benefit from Job Fairs
Job fairs are loaded with benefits for businesses—and they’re not limited to recruiting Job fairs usually seem to target those looking for employment, or people fresh off the graduation podium. As an employer, this may or may not be all that attractive. However, job fairs aren’t necessarily all about the talent pool.
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